Choosing the right colour scheme is crucial in professional web design and development, as it can instantly bond with visitors. Unlocking the power of colour for stunning website development involves selecting the best background colours and palettes. Studies have shown that optimal colour combinations can significantly boost conversions and influence how visitors perceive and interact with your site. Beyond content and images, a well-chosen colour palette plays a key role in shaping the overall impact and effectiveness of your website.
A thoughtful planning is required to choose right website colour schemes that draw attention, create excitement, build brand recognition and earn customer loyalty. Research indicates that the best colour combinations for a website can increase brand recognition by 80%. The colour patterns have succeeded in making people instantly recognise brands in various sectors, just by looking at their brand colour.
Let us first understand the fundamental colour theory.
Primary colours – Red, Yellow, Blue
Secondary colours – Red+Yellow = Orange, Red + Blue = Violet, Blue +Yellow = Green
Tertiary colours – Yellow orange, Yellow green, Red orange, Red violet, Blue green, Blue violet
How to select the right colour
Colours trigger certain feelings. The selected colour scheme should reflect the product or service that your web site highlights upon.
Black is more subtle and goes well for sites focussing on art. It creates an impact if one wants to design a contrast look.
Blue represents calmness and reliability. It creates a balanced effect for users as they browse for a long time.
White evokes purity, innocence and hope and is the best background colour for a website.
Pink reflects joy, excitement and generally signifies the feminine side such as women’s products, girl’s outfits.
Factors to consider while choosing the best colour combinations for a web site
There are specialised tools to help you select the right website colour schemes. Make use of the available resources before you settle on the final colour.
Choose a primary colour that compliments your brand and additional colours that enhance the look of primary colour.
Make sure the best background colour for a web site is not as bright as the primary colour.
While choosing the best colour combinations for a web site, it is important that the blend of colours should create harmony between them and appear pleasing and memorable. For example, Mickey Mouse is a classic character with the right combination of black, red and yellow.
Unlocking the power of colour for stunning website development is essential for creating a high-quality, professional site. The best colour combinations are crucial, as poor colour schemes can lead visitors to leave the site without engaging with the content. Proper colour selection not only complements engaging content but also plays a significant role in retaining visitors and creating a memorable user experience.
The best colour combinations for a web site can get your brand recognised and connect positively with customers.
If you are looking for a professional web designing adopting the latest web trends that can pep up your website with the desirable colour schemes, get in touch with Digital Eyecon Pvt Ltd that has more than a decade of experience in providing a complete range of result-driven digital technology services.
